I work directly with B2B technology startups and international businesses to find customers, develop opportunities and pursue sales in the UAE. Hands-on commercial execution, delivered personally.
Speak directly with MagnusMeet the founderThe founder's reality
You have built something worth selling. Now someone needs to get it in front of the right people, earn their attention, handle objections, keep opportunities moving and ask for the business.
A deliberately narrow focus
For companies that need to turn product potential into paying UAE customers, revenue and the first stages of repeatable commercial growth.
You need early revenue, a credible pipeline and visible progress, but may not be ready for a permanent senior commercial hire.
I work alongside your founders to find potential buyers, start conversations, develop opportunities and push qualified deals towards a commercial decision.
Your technology has traction elsewhere. You see potential in the UAE, but want commercial evidence before committing to an office, team and local infrastructure.
I provide UAE-based commercial execution to test buyer interest, develop relationships, build pipeline and pursue viable opportunities.
What you actually get
You engage me directly for a defined period and scope. I bring senior judgement, practical sales experience and the appetite to get into the market and make things happen.
Conversations start the process. Qualified opportunities show progress. Closed sales are the objective.
The commercial objective
A full calendar and an impressive pipeline mean little unless opportunities progress towards business. My focus is on doing the selling, developing customer confidence and pursuing commercial decisions.
Experience before Talisman
I started selling door to door in Scotland in 1994. Since then I have helped build commercial operations, won customers and led sales teams in the UK and UAE. These are results from previous roles, not Talisman client results.
Career experience also includes British Gas, Tenderd and NodeMaven, alongside Careem and dubizzle. From direct customer acquisition to senior enterprise sales, the common thread has been finding customers, building trust and creating revenue.
Evidence from my career
My experience is not limited to leading established teams. I have helped build a sales operation from zero, won business personally and developed the processes that support long-term growth. These examples are from earlier roles.
As the first commercial hire for dubizzle Motors, I helped establish the sales proposition, pricing and customer acquisition process. The business grew from zero clients to 560 contracted clients and $400k monthly recurring revenue in the first four years. During my subsequent Head of Sales tenure, it reached 677 contracted clients, $600k monthly recurring revenue and $7m annual revenue. The client base included 27 national automotive dealerships.
Helped establish the sales function and acquire international customers, with 133 customers and €650k first-year revenue reported in my career profile.
In my first month at LivingSocial, I broke two probation-period sales records, including 37 sales in a month and $28,000 net revenue from a promotion. I was recognised internally for helping reshape the Families business in the UAE.
Why I founded Talisman
I started my sales career in Scotland in 1994, knocking on doors. It taught me lessons I have carried throughout my career: how to approach people, deal with rejection, earn trust and keep going when the answer is no. I loved the challenge then, and I still do.
I went on to work in field sales, telesales, business development and sales leadership across the UK and UAE. At LivingSocial, I broke two sales records in my first month. At dubizzle Motors, I helped take a commercial business from zero customers to hundreds of contracted clients and millions in annual revenue. I have also worked with technology businesses including Careem, Tenderd and NodeMaven.
I was born in Dubai and have lived in several countries. I'm an expat at heart, comfortable building relationships across nationalities, cultures and sectors. Whether it's a startup founder or a multinational executive, I enjoy understanding the person, the problem and the opportunity.
I established Talisman deliberately. I have managed established sales teams, but what I enjoy most is the work at the beginning: finding customers, starting conversations, building relationships and turning opportunities into business. I want to help founders tackle that challenge in the UAE.
When you engage Talisman, you work directly with me. I will get to know your business, represent it professionally and do the practical sales work. I cannot promise that every opportunity will close. I can promise that I will take the work and your reputation seriously.
How I represent your business
The aim is to win customers, but never at the expense of your reputation or the relationships that make a business sustainable.
My selling style is consultative, relationship-led and grounded in trust. I take the time to understand what a prospective customer needs, ask the right questions and establish where your product can genuinely deliver value.
I'm trained in professional sales methods including SPIN Selling, consultative selling and value-based selling, and I've applied those techniques throughout decades of frontline sales and complex enterprise negotiations.
Bespoke commercial engagements
Every business has different priorities, sales cycles and resources. I don't sell fixed-duration programmes or require you to commit to a predetermined timetable. We agree the work, outcomes, duration and commercial terms together, based on what your business actually needs.
Understand your product, buyer, existing opportunities and the quickest credible routes to revenue.
Identify accounts, prospect directly, build relationships and get in front of decision-makers.
Qualify, follow up, shape proposals, navigate objections and negotiate towards paying customers.
Measure commercial progress and agree whether to conclude, extend or evolve the engagement.
These activities often overlap. Each engagement has an agreed scope, objectives, reporting approach and contractual terms. Closing sales and generating revenue are the primary aims, not guaranteed outcomes.
Independent professional recommendations
What former managers and colleagues have said about my commercial work. These are recommendations from earlier career roles, not Talisman client testimonials.
Company credentials
Talisman Technology Solutions FZ-LLC is a legally established UAE company, registered and licensed through Ras Al Khaimah Economic Zone (RAKEZ), with the relevant business activities and corporate documentation in place to deliver its commercial services.
Client engagements are undertaken through formal commercial agreements that define responsibilities, scope, commercial terms and the agreed engagement period. Trade licence and relevant corporate documentation are available to prospective clients upon request.
Ready to build commercial momentum?
Tell me what you're selling, who your ideal customers are and where you need commercial traction. I'll tell you directly whether I believe I can help.